The Overwatch League has agreed a multi-year partner with Twitter, which will see more exciting Overwatch League content aired on the social media platform.
Part of the deal will see Twitter become the exclusive home of Watchpoint, a new weekly show that focuses on the league’s latest action. Overwatch Watchpoint will offer “stats, match predictions, analysis, and more,” Blizzard has revealed.
Watchpoint will stream live on Twitter throughout the second Overwatch League season.
The Overwatch League announced the deal via a press release earlier this week.
Twitter will become Blizzard’s main platform for distributing OWL content. This will include match highlights from every regular season game, as well as the playoffs, Grand Finals and post-season matches.
Of course, OWL has already attracted a passionate and engaged audience on Twitter. This makes the two parties a good fit. The deal will help Blizzard to reach new followers and deliver high-quality and frequent content to the ones that they already have.
Daniel Cherry, Vice President of Activision Blizzard’s Esports Leagues, said:
“From the inception of the Overwatch League, the community on Twitter has always been one of our most passionate and engaged. That’s why we are particularly excited to announce this collaboration,”
The partnership will start immediately, kicking off with the Overwatch All-Star Weekend. Overwatch Watchpoint will likely begin in January 2019 to coincide with the start of Season 2.
Attracting an audience
Overwatch League viewership fell throughout Season 1, and Blizzard will want to solve that issue as quickly as possible.
This deal will help a great deal by putting more Overwatch League content in front of a larger audience. We can only assume that Twitter will help to promote the OWL as part of its side of the deal.
Falling viewing figures were undeniably disappointing for the community. However, partnerships like this show that Blizzard is committed to making its flagship esports competition a success.