Facebook makes money by selling advertisements on its popular social media platform, but it might be better off selling virtual clothing, weapon skins and dance moves.
Fortnite: Battle Royale, the hit video game released by Epic Games in late 2017, is now attracting more than 40 million monthly active users, having seen its popularity boom in the last six month.
Despite being a free-to-play title, which users can download for free on PC, PlayStation 4, Xbox One, Nintendo Switch and smartphones, Fortnite generated $318m in revenue in May according to video game research company SuperData. That was up 7% on revenues from April and it will inevitably continue to rise in the coming months.
Going by these figures, Fortnite now makes $7.95 per monthly active user. That is 4.4 times the amount that Facebook makes per user. The social media giant generated approximately $4 billion a month in the first quarter of 2018. That equates to around $1.82 for each of its 2.2bn users.
Fortnite has yet to catch up to League of Legends’ user base, with Riot Games claiming that its game attracts 100m players each month. However, it has surpassed the popular battle arena game for revenue per user.
League of Legends made revenues of $2.1bn in 2017, or approximately $175m a month. With 100m users, that equates to around $1.75 per user — far less than Fortnite is currently making.
The rise of Fortnite
Unless you’ve spent the past six months living under a rock, you will know all about Fortnite. The hit video game, released late last year, has rocketed in popularity in 2018.
Part of the battle royale genre, initially made popular by PlayerUnknown’s Battlegrounds, Fortnite has captured the market in recent months.
The free-to-play model has served Fortnite well. Access to a full game without having to pay is hugely attractive to players. They stick around due to the constant updates and fresh content and ultimately end up spending more than they would on a paid title like PUBG.