Esports organisation 100 Thieves has unveiled Youtuber NoahJ456 as the latest member of its content creation team.
NoahJ456 had been hinting at the news for some time. However, it has now been confirmed by the organisation via Twitter on Monday, 25 June.
100 Thieves stated:
“Noah been an active member of the YouTube and gaming communities for the past 11 years, growing his channel to over 3.5 million subscribers.
“We’re so excited to have him as an official member of 100 Thieves.”
The popular Youtuber boasts over 3.5 million subscribers. He has been a mainstay among gaming’s elite for some time. However, he has seen his stock rise considerably over the past year due to his Fortnite: Battle Royale gameplay.
He recently featured in Epic Games’ $3m Fortnite Pro-Am tournament at EA. However, he and Madilyn Bailey were able to make it into the top ten.
NoahJ456 becomes the first major content creator to join 100 Thieves since popular Twitch streamer Nick “NICKMERCS” Kolcheff was handed a contract in 2016.
100 Thieves sets sights on Fortnite
It’s not difficult to see why 100 Thieves opted to bring NoahJ456 onboard, given the incredible rise of Battle royale hit Fortnite and the impending emergence of the game’s esports scene.
He is a big name in the streaming community and one with the power to influence fans.
100 Thieves has set its sights on Fortnite, having announced a three-man Fortnite roster earlier this month.
Archie “Parallax” Shrader, Ken “Keneth” and Alex “Risker” Biamonte will represent 100 Thieves on the competitive stage.
The organisation will want to get in on the $100m investment that Epic Games recently pledged towards competitive Fortnite. Given the game’s popularity, it is likely to be a lucrative esports title in the future.
100 Thieves aren’t alone. Many of the biggest esports organisations are also betting on Fortnite. The likes of TSM, Cloud9 and Team Liquid have also confirmed their competitive Fortnite rosters.