The battle royale genre was the breakout trend of 2017. Both PlayerUnknown’s Battlegrounds and Fortnite attracted huge player bases in a short amount of time.
The genre has yet to develop an esports scene to rival the battle arena genre made popular by League of Legends and Dota 2. However, if the last few days are anything to go by, battle royale esports will be a major market in the near future.
Following Epic’s promise to invest $100 million in Fortnite esports, the battle royale genre has attracted another big-money investor, but what is chiliZ?
What is chiliZ?
chiliZ is a blockchain-based esports engagement platform that addresses two key issues that are currently holding esports back: funding and engagement.
The platform allows fans to invest in and crowd-control esports organisations. This provide organisations access to vital funds, while allowing fans to feel more connected to teams.
Essentially, chiliZ is like Kickstarter for the esports industry. And the idea has gone down well, according to chiliZ CEO Alex Dreyfus.
Dreyfus previously said:
“We are delighted with the feedback chiliZ has received from leading executives from some of the largest and most well-known esports organisations,”
Fans will have a say in everything and everything, from squad selection to deciding which skins to wear during games.
The idea behind it comes from more traditional sports. It isn’t uncommon to see fan-backed football clubs. Real Madrid is collectively controlled by 90,000 fans, while Barcelona also has 170,000 investors. These are arguably the two biggest teams in the sport, so it seems to work.
The platform has announced that it will invest at least $10 million in battle royale esports.
Who created chiliZ?
The esports fan engagement platform is a subsidiary of sports and entertainment organisation Mediarex Group, which is based in Malta.
Does the company have $10 million to invest?
It seems so. Given that you’ve likely never heard of the platform, it’s hard to believe that the company would have that kind of money to give.
However, the company says that it recently secured more than $27 million in funding through a blockchain token sale. The company used an initial coin offering (ICO) to raise the money through the sale of chiliZ tokens. These tokens will eventually be used to power the platform.
It may sound like a hefty chunk to reinvest. However, this is a great way to embed themselves in the esports scene quickly and effectively.
Where will chiliZ’s investment go?
Announcing the company’s investment plans, Dreyfus said
“chiliZ will either invest in small esports organisations, enabling them to enter the ‘Battle Royale’ world, or will partner with larger organisations to empower their fans to build a new and unique experience.”
“We will provide funding and our fan-engagement/fan-monetisation platform to esports organisations who are looking to enter the competitive ‘Battle Royale’ gaming landscape.”
“Our goal is to kick-start a new vision of how organisations can connect with fans for a more inclusive approach to esports.”