Fnatic has partnered with esports betting company Rivalry.gg to educate fans about responsible gambling.
The esports organisation will work with its new partner to produce a series of content aimed at educating fans. The company announced the news via a joint press release.
The press release stated that Fnatic and Rivalry.gg share a belief that “esports betting should be exciting and enjoyable, but also safe and responsible”.
Wouter Sleijjefers, CEO of Fnatic, said:
“We’re excited to have found a partner in Rivalry.gg, who are [as] passionate about esports and competition as we are.
“Watching and following your favourite teams and players can be enjoyed in different ways and Rivarly.gg is adding to that experience. And for the eligible Fnatic fans it just provides another opportunity to benefit from our winning teams!”
Rivalry.gg co-founder Kevin Wimer said:
“We are incredibly excited to be partnering with an esports pioneer like Fnatic, and look forward to working with Wouter and the team to elevate the experience of esports matches for fans.”
Fnatic, as one of the biggest organisations in esports, have attracted plenty of sponsors over the years. The brand is currently partnered with AMD, Ballistic, Chillblast, Deezer, DreamTeam, DXRacer, Monster Energy, Newzoo and Strafe.
Keeping esports betting safe
Betting plays a huge role in traditional sports, helping to engage fans and keep them interested. With the growth of esports has come an increased demand for bookmakers to offer odds on prestigious esports tournaments like The International and Call of Duty Championships.
However, given that esports tends to attract a younger audience, there are some concerns over the audience’s ability to gamble legally and responsibly.
Rivalry.gg is focused on building esport’s betting scene with those concerns in mind.
“Esports continues to grow rapidly, and as such the demands of fans are changing.
“Rivalry.gg has been designed to adapt to this change by creating a platform that adds to the excitement of gameday, while doing so in a responsible and regulated fashion,”